The placement of the fabric may be different on the one you receive but all else is the same.
It measures in inches and centimeters and is 2" (5cm) across.
The retract button is on the back.
I carry a tape measure everywhere. You can't imagine how many times it came in handy and often has been borrowed in a store. Keep it in your purse for shopping and crafts on the go.
This makes a delightful gift for crafters, sewers, quilters... anyone. Great teacher gift for a needle craft lover.